To the Editor,
Over time, the Missouri Division of Tourism’s annual travel guide grew from a small booklet highlighting key tourism attractions and destinations to a nearly 200-page, directory-style publication that included thousands of individual business listings.
In recent years it has become increasingly difficult to publish a truly comprehensive guide.
Many businesses, perhaps recognizing that consumers are more reliant on digital technology to research travel, do not update their information annually and thus, drop out of the publication.
As an example, the 2023 guide has nearly 1,000 fewer listings than the 2022 edition.
With this and other factors in mind, the Division is making a significant change for the 2024 Official Missouri Travel Guide.