Increased tourism justified mass-produced postcards


Real photo postcards were produced one at a time, usually by the photographer himself, which made them ideal for small regional markets; it also means they are less common today on the collector’s market. 

As Ozark tourism grew, entrepreneurs turned to producing printed postcards, which could be printed in large runs.

After A.K. Bishop, an early producer of real photo postcards, died in 1925, his widow, Mrs. Grace Bishop, continued in the picture postcard business. 

Her stock and trade was mechanically reproduced postcards. A photograph was hand-colored then reproduced as a lithograph to be printed by the thousands. 

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When a large flood inundated Branson in 1927 an article in the Stone County News Oracle (April 27), Galena, gave an indication of the scale of the printed postcard business. 

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