“To me, the River Hills Traveler is all about creating memories,” said Bill Wakefield, regional manager of the Traveler’s St. Louis office. “Attached is a photo of me taken in 1953 when I was five after a fishing trip with my grandfather. I still have that cane pole that I used. Whenever I gather my fishing equipment for an outing, I see that cane pole hanging on the wall next to my other more modern rods and my mind goes back to the lessons my grandfather taught me. I always smile when I see this picture and to me it is the essence of what an Ozark kid should look like.”